Fox Fury

Experiential / CX / Industrial Design

 
 

20’x20’ Island booth concept to showcase Fox Fury’s heavy duty outdoor lighting products. The angles of the booth is to mimic the geometric shapes in their branding. With the use of the vibrant yellow branding color, this would make an impactful impression at events.

 
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With the budget constraints the client has, they wanted the ability to re-use all assets every year if possible. The challenge was the booth size and footprint varies at each separate events. With that in mind I had to design 20’x20’ booth that can be scaled down to a 10’x20’ and 10’x10’ booth configurations without having to reproduce new assets every year.

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